Some extra tips for getting the best results from your Adsense endeavors
1) When you are running an Ad Sense campaign, it is important to
make sure that you are testing all of the different possibilities
to make sure that you are getting the highest click through rate.
Try to test different layouts on different pages to see what works
the best. To achieve proper results from your test it is important
to use pages that receive similar amounts of traffic.
2) Although testing is a necessity, there are certain areas for
your ads that are thought to be more likely to encourage a higher
CTR than others. For instance, above the page footer, below the
header, below the navigation bar, or on the top left hand side of
your page are thought to be very good. Typically the area in the
middle above the main content is thought to be the best.
3) Take the time to provide quality content and make regular
updates to your site to help ensure you receive a steady flow of
traffic to your website. This will help you receive more ad
impressions and more clicks.
4) Keep in mind that visitors can enter your website through a
number of different pages, so it is a good idea to incorporate
AdSense on as many pages of your website as possible. This will
increase your overall impressions and hopefully your earnings.
5) Be sure to test the shape, size and color of your ad blocks. You
can control and customize every aspect of the ads so that they
blend in with, or stand out from the rest of the content on your
website.
6) Test the positioning of your ad blocks to help ensure maximum
click through rates. Test different positions on different pages to
see which layout achieves the highest CTR. This will help you
discover which areas of your pages your visitors are attracted to.
Finding the proper position for your ad blocks will be a key factor
in your overall earnings.
7) Using different ad formats will provide different results for
different websites. For instance in most cases the wider ad formats
like the large rectangles have been proven to yield a higher CTR
and be more effective than the slimmer skyscrapers and banner
formats, but, this may not be the case for your website. That is
why it is so important to test your results.
When you are trying to target specific keywords to attract a
higher quality Google ad for your site make sure that the keyword
is repeated enough in the page, so that AdSense knows exactly what
the page is about. Be careful though. You want to make sure that
the content still makes sense and is useful. Remember Google takes
many different aspects in to consideration while serving ads.
9) When Google has no ads to display on your site they will
automatically show PSA’s (public service ads). If you don’t want
the PSA’s to show on your site, you can choose to have the ad block
filled in with a solid color, use your own graphic or use the
collapsing ad units code instead.
10) Don’t panic if you don’t see any ads displaying on your new
pages. It can take a few hours before Google’s web crawlers find
pages that have AdSense code on them. You might see some PSA’s at
first but these will soon get replaced with targeted AdSense ads
that will earn revenue for you. If you continue to see PSA’s after
the first day or two you may want to make sure you didn’t violate
any of the AdSense program’s policies.
I sure hope you have enjoyed and learned a lot from my AdSense News
emails. I hope I have given you enough information to get you
started in the right direction.
Filed under: Adsense, Internet Marketing | 1 Comment »
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