If you read the previous email (you remember, the one from a couple
days ago) then you’ve probably been spending most of your time
daydreaming about how you can raise your Adsense revenue. Beginning
to understand how Adsense works is an exciting time, its almost
like the whole world is open to you.

But before you start implementing your new ideas, you should always
be aware of the things you need to be very careful of. In this
email, I wanted to spell out for you 7 specific things which you
MUST follow if you wish to be successful with Adsense.

1. Do not skip putting in your correct information

When you sign up for Google Adsense, ensure that you sign up using
your correct sign-up information. This might sound very basic, but
you’d be surprised how many people don’t pay enough attention and
fill in their information wrong.

If you do not fill all your contact information in correctly and
Google finds out, they will immediately cancel your account and not
pay you any money owed to you. It doesn’t matter if it was done by
accident or not, Google has a Zero tolerance policy when it comes
to certain things. .

2. Do not modify the Adsense code at all.

Do not try to modify the Adsense code under any circumstance.
Google will not hesitate to cancel your account if they find out
and trust me, they will.

Also, do not try to cheat Google to receive false clicks. Google
has a whole department dealing with fraud, and you are likely to
get into a lot of trouble if you try. I know that most people would
never dream of deceiving Google, but sometimes, it pays to state
the obvious.

3. Do not put ads on pages which are deemed unsuitable

As part of Google’s terms and conditions, you are not allowed to
put ads on your registration, confirmation or thank you pages.

4. Be careful not to put other context sensitive ads on your page

Google does not want other PPC companies having ads on the same
pages as theirs. If you are playing their game, you need to play by
their rules.

5. Do not draw undue attention to your ads

Although you can make you ads noticeable on your page, you are not
allowed to ask someone to click on your ad. The goal is to walk
that thin line between coming straight out and saying ‘click here’
and making your site interesting and relevant enough to tell your
traffic that they should want to click.

Google is constantly changing their rules concerning ad placement
and relevance. I suggest you make sure you should thoroughly
examine what the rules are before attempting.

6. Never ever click on your own ads

By no means must you EVER click on your own ads. This will get you
banned very quickly from Adsense. If you do click on your ad by
mistake, then you should email Adsense informing them of your
mistake telling them the URL and the time. Like I said before,
Google has a Zero tolerance policy when it comes to fraud.

7. Don’t be scared off!

Once you learn the rules of Adsense and follow them closely, you
can soon start to build up a very healthy residual income.

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