>In the past year and a bit, it seems like every time the sun shines on the RIM (however briefly) there is always a cloud, a ample gray rolling in soon. After accepting a absolute acknowledgment to the audience OS Playbook 2 and added a alien affectation and ascendancy features, Halliburton has been bottomward bombs in Waterloo: they’re auctioning the BlackBerry smartphone to the iPhone.
This is absolutely a bang in the teeth for RIM. Yes, it’s aloof a aggregation … but Halliburton has added than 60,000 advisers and one of oilfield account companies that are big in the world. It additionally controls a cardinal of subsidiaries and not millions (or alike billions) of dollars in government affairs to assignment with anniversary year. For Halliburton to actual about declared that they are done with the BlackBerry is a austere atramentous eye for the rim.
RIM, after all, build up their reputation for providing customer service for a strong company like Halliburton. Although the company’s 4500 transition only to iPhone users, it could signal impending doom for BlackBerry in the enterprise. Halliburton deals with dozens of other companies, and there are many sub-contractors (and competitors) in the whole world that will no doubt look to them for direction.
Together with their accepted advisers iPhone packaging, Halliburton said that it would be “a bigger adaptable abutment [their] appliance initiatives.”
So, anyone who has jumped address BlackBerry? Another high-profile defections accommodate Barclays and Credit Suisse, area added than 7,000 users adjudge to use their own smartphone Android and iPhone instead of afraid with BlackBerry.
2012 could be a make or break year for RIM and their new CEO. It is hoped that they can bring something more interesting to the table than the new campaign “Be Bold” and some new curves.
