Windows Phone Nokia fairly hidden for a tour of the facilities-phone testing company in San Diego, but loomed large during the conversation. The new leader of North American Nokia, Microsoft transplantation has become a manufacturer of mobile phones since February, said the change in the organization and the mindset to make the Nokia finally ready to have an impact on U.S. . UU. the leading manufacturer of mobile phones in the world has less market share in the U.S. and has been trying to enter the market for several years. With Windows Mobile, which last year, Nokia announced it will begin to be used, eventually hopes to do so.
Engineers at the plant in San Diego that the design of Windows Mobile phone specifically for the North American market, said Chris Weber, president of Nokia North America during a visit offered to journalists who attended the company and Application at CTIA Tuesday. “They do not use cell phones and the strengthening of their world, which I think is a strategy in the past,” he said.
Nokia also may finally be ready to accommodate the unique business model of mobile phones in the U.S., where operators control of your development process and can determine the success or failure of the phone, larger than their counterparts elsewhere in the world. Unwillingness or inability of Nokia to work with U.S. companies have been cited as a reason for a small market share in the U.S.
But Weber said the company is working on a unique variant of the model for different operators, shows that in the end it may be willing to adapt to its demands. Weber declined to name the operators in the U.S. is working closely with the company, but when asked if they are national or regional level, said the company is working with the “wide range of operators.”
His group was also reorganized in a way he thought gave him the autonomy to create new products and meet the business model in the U.S. Previously, the group responsible for the North American market is separate from the main group in the development of Nokia smartphones, limit their influence, he said. Now in its engineers are part of the global smartphone into a company that may have more to say about change, he said.
In addition to phone design, the group is working on accessories and unique content and applications on the market. “We will play great accessories we have fresh and unique.” Said He. In addition to working with Microsoft to promote the development of Windows Phone market, Nokia is developing its own applications and content, he said. The company did not say exactly when I first Windows Phone will be sold, but hinted that it could make an announcement about the upcoming Nokia World conference in London later this month.
In San Diego facility, Weber said Windows Phone is subject to the same treatment as hard as Symbian, shown in the installation. Workers in the testing lab in San Diego my best to break the phone, looking for weaknesses. They put them at extremely high temperatures and very low, falling, falling into the cup and pour the cooking oil, suntan lotion and cleaning for them. To check the results in the forensic laboratory are compared with those used in the popular television series CSI.