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March 13, 2008
Now Accepting Applications for the WhyPark Ad Network
Over the past month, we have been diligently working on getting our integrated ad network online. We have signed agreements with multiple ad networks to provide relevant pay-per-click ads across our network of sites. At this time, we are ready to start accepting applications to our 30 day testing period.
We plan on launching our ad network on the week of March 17th and will then be testing for a period of 30 days before “officially” launching the network to all customers who would like to use our ad network. A few advantage of using the WhyPark ad network include:
- Direct integration into your layout for greater visibility
- During the 30 day test period and on a continual basis, we will be working with various ad networks to determine the highest paying networks for certain categories and keywords. We will also be working with our ad networks to fully optimize the ad inventory across our network.
- We are using ClickForensics to help us validate all clicks and keep our network’s quality high.
- Beta testers will be paid 100% of the revenue earned during the test period. After our full release, we will pay a revenue share of 60%
- All payments will be made within 30 days of the close of the month by PayPal. We will be adding direct deposit payments in the coming months.
- If we are unable to deliver relevant ads on any page, your top and bottom ads will be shown instead so no potential revenue is left on the table.
- We will continue to optimize ads and partner with new ad networks to ensure you are earning the most revenue from your sites. Since we’ll “own” the data now, we will be able to continue optimizing our ad feeds to bring you the highest revenue available.
- Stats will be available in the Earn Revenue tab, so you can always see how your sites are performing.
If you have any questions, please do not hesitate to contact us. More information about the ad network will be available over the next weeks.
To apply, login to your WhyPark account and click on the Earn Revenue tab. You will be asked to review our terms and sign electronically to submit your application.
Privacy Policy
We’ve included a network-wide privacy policy in the footer of each page on all sites. Google AdSense has recently added a privacy policy as a requirement for any site serving AdSense ads. Additionally, as we roll out our integrated ad network, this privacy policy will apply to our ad serving as well. It describes that cookies are used to track some ads and that we collect basic information to enhance the user experience and relevance.
Keyword Matching & Keyword Research
First, we’ve changed how WhyPark matches articles with your keywords. In the past, we’ve seen the use of general keywords like “car” show articles relating to “carnival” or “cards”. We’ve made some changes to ensure that the keywords being used will be an exact match. This will likely mean less articles per site, but higher quality articles on each site.
Second, we’ve also added a new feature to the keyword research tool so you can find related terms for each term you’re entering. Again, this will help you find several word terms to use, which are much more focused than using general words only. Let’s take the term “ipod” for example. As I write this, there are 278 matching articles for “ipod“. To look for more focused words, I click on the Related Terms link and find the terms: apple ipod, ipod touch, ipod nano, ipod shuffle and others. You can use this to find more focused keywords that still have matching articles.
It’s always better to focus on specific keywords for your sites to create a niche theme. Rather than a 20,000 page site about everything, you’re better off with a 75 page site tightly focused around a specific subject.
Thank You
As always, I appreciate your feedback and suggestions to help make WhyPark a better service. We’re happy to see the User Suggestions page in the Community tab being utilized to let us know the features that are important to you. The most popular suggestions have been added to our development schedule for future release.
Thank you,
Craig Rowe
President
WhyPark.com
